SMRT Solutions
2025
Project Scope
Refresh and elevate SMRT Solutions’ 15 year old company identity.
Context
SMRT Solutions was aiming to rejuvinate their current company identity. They wanted something new, however ensuring the scope felt like a new take on an classic was important to maintain a connection to both their heritage and their current customer base. In addition, their name was changing to SMRT Solutions from SMRT Computer Solutions.
Final logo design
Logo before
Design process
As a strong bridge between the old and new logos was both desired and necessary, the dot icon was kept, but expanded on to feel like an infinity symbol. The orange and blue theme was also required for the new design, however a modernized and more subtle take on those colours was adapted for the new logo design. Different layouts, arrangements, tones, and fonts were paired until a total of 4 final design concepts were presented.
Results
The decision on the final logo design was unanimous. Once the logo was finalized, the project moved to website design and print collateral to bolster the upcoming relaunch of this company.
Home page design in Figma
Cyber security page design in Figma