Battano Construction
2025
Project Scope
Reimagine the company identity for a local construction icon, Battano Construction. Give a nod to a large company milestone, the 50th company anniversary.
Context
The team at Battano Construction wanted a fresh, new company identity to commemorate their 50th company anniversary. Their focus is quality craftsmanship in concrete - mostly curbs and gutters, but also structural.
Final design
Logo before
Logo design - responsive
50th anniversary submark
Design process
It was very important to ensure Battano’s new logo could communicate fully across colours, elements, and substrates. A construction company finds itself in all types of environmental situations, and has to be successful regardless of factors. As such, the logo design needed to be held to the same standard.
Design brief
Ensure it fits all possible applications such as vehicles, advertising, apparel, digital, and more.
Build it to last - make it feel timeless yet forward thinking to match company culture
Show that Battano fits in with it’s peers, but doesn’t blend in
From a recruitment perspective, target candidates who are passionate, skilled, qualified and dedicated
Design characteristics
Smooth
Precise
Curves (curbs)
Serious
Iconic
Timeless
Simple
Results
After a tough decision between 2 out of 3 concepts, the final design was chosen because of it’s versatility, simplicity, boldness, and resemblance toward concrete curb design. Currently, the team at Battano is excited to begin the planning phases of their new company identity launch.